The way of life (or life style ) is the way of living, being and thinking, a person or a group of individuals. It is his daily behavior, his way of living around and for certain values.
There are very wide disparities in lifestyles in the world, between developed and developing (or southern ) countries .
In industrialized societies, lifestyle is a qualitative notion: it refers in particular to how households use their purchasing power .
For an equivalent standard of living , there are many ways to consume, to divert, to cultivate, and so on.
In sociology , a way of life is the way a person or group lives. This includes his types of social relationships, his way of eating, his way of entertaining, and getting dressed. A way of life also reflects an individual’s attitude, his values, his way of seeing the world in which he lives.
Having a particular lifestyle involves a conscious or unconscious choice between different types of behavior.
In commercial and advertising, a lifestyle becomes a marketing target, which salespeople try to target in order to best meet the needs and desires of this particular population.
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- 1History of the concept
- 2Lifestyle: TV Topic
- 3Sustainability of the Western Lifestyle
- 6See also
- 7External Link
History of the concept [ edit | Change the code ]
The notion of “way of life” appeared late.
Alvin Toffler , American writer and futurist, wrote in 1970 in The Shock of the Future : “The shock of the future is the stress and disorientation provoked in individuals who live too much change in too little time. “ These changes are beyond us are of three types:
- First the transience which can be translated by brevity. The brevity of things: we throw our possessions to acquire new ones. The brevity of places: we leave the places that have seen us born for new ones. The shortness of people: we lose touch with our old friends and acquaintances and we struggle to create contact with new ones. The brevity of organizations: government corporations and commercial companies create new positions only to better reform and change them. The brevity of information: scientific and popular knowledge is not fixed and grows rapidly and permanently.
- Second, novelty . The novelty of the sciences, which is progressing, and which will perhaps change the human species, or combine it with machines. The novelty of social relations, in family structures undergoing permanent change.
- Third, diversity . Diversity of choices, diversity of subcultures and specialties, diversity of lifestyles. This diversity allows individuals to find and individualize themselves in a society in which they have never recognized themselves.
In 1980 in The Third Wave it describes three types of societies and the concept of waves. Each new wave pushes the old society and establishes the new. The company’s 3 e wave is called the post-industrial society (post 1950) and is characterized by information technology and the great diversity of subcultures.
So Toffler predicts an explosion of subcultures and lifestyles, as well as the explosion of diversity within our post-industrial societies.
Indeed, in pre-modern societies, we did not need a specific term to describe a subculture or lifestyle: the different ways of life were considered as cultures, religions, ethnic groups totally different.
Thus a different culture was always seen as totally foreign. In comparison, lifestyles are not considered foreign; They are accepted or partially accepted, as a minority difference, within the culture or the majority group.
Lifestyle: TV topic [ edit | Change the code ]
Lifestyle is a good TV topic, so the program Vis ma vie , created on a French channel in, Has the principle to find two people having a priori one vis-à-vis the others and to make them live for a few days the life of a person antipodes of their lifestyle or their way of thinking.
Thus the issuance of Broke all records with 3.6 million viewers , or 39.8% audience share. [ Ref. desired] The reports presented that evening was that of a homosexual party animal accustomed Parisian night traveling in a homosexual tidy and working in a pig farm in Britain , that of a coquettish vanity accustomed to luxury and fashion going on mop In Egypt with a backpacker accustomed to dust, dormitories and low budget plans and finally a woman who had been sterilized because she did not want to have children and who goes to live with a mother of 12 children .
Sustainability of Western Lifestyle [ edit | Change the code ]
The American way of life, popularized by the cinema, has spread since the Second World War in the countries of Western Europe and in several developed countries of the world. Some products have become universal symbols.
However, the question of the longevity of this way of life has arisen in recent years, with the emergence of the stakes of sustainable development . Thus, if all the inhabitants of the Earth had the same way of life as a North American, it would take about five planets like the Earth to feed all its inhabitants. Indeed, the ecological footprint of a North American corresponds to six times the biological capacity of the Earth 1 . A crucial point is our high dependence on oil .
Lifestyles are among the factors involved in greenhouse gas emissions . They are themselves influenced by global warming. A prospective study 2 is devoted to lifestyles in 2050 .
The French expert Jean-Marc Jancovici considers that climate change , which is much talked about, is first and foremost a problem of choice of lifestyle 3 .
The American expert Lester R. Brown considers that the current Western way of life results from the industrial revolution , which has released a gigantic creative energy, due to additional productivity. Unfortunately, it is the most destructive era for the environment that human history has ever known 4 .
When the evolution of the way of life is undergone and results from a threat coming from one or several different cultures, one speaks of cultural insecurity .
Note [ edit | Change the code ]
- Ecological footprint on the WWF website [ archive ]
- http://www.iddri.org/Publications/The-book-of-CLIP/Clip21_modes%20de%20vie%20prospective%202050.pdf [ archive ]
- Jean-Marc Jancovici , The Climate Future , conclusion, p. 275
- Lester R. Brown, Eco-economy, another growth is possible, ecological and sustainable, Threshold p. 143
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