Digital Marketing Will Go Through The Company’s Employees

Digital Marketing

Until now agencies and marketing management have monopolized digital marketing but the need to bring relevant content and present it to a targeted audience will give the company’s employees a key role. Reduced advertising budgets For a long time advertising was the best way for companies to reach a mass audience, beneficial for some big companies some campaigns had much more debatable results for medium-sized businesses. Advertising spending, which has been enormous up to now, is decreasing in favor of budgets in organic referencing, paid referencing and targeted advertising in…

Read More

Digital Marketing: 10 Companies That Recruit Early 2017

Digital Marketing: 10 Companies That Recruit Early 2017

As part of its Special Marketing Week, FrenchWeb was interested in companies in the sector that have planned to recruit in the first half of the year. Strong of its jobboard specialized in the professions of digital, FrenchWeb is listening to trends in recruitment.  About 20% of companies listed in the latest edition of the  Top 100 companies recruiting in the digital  to FrenchWeb  are in the marketing industry. Focus on 10 of them, who recruit very diverse profiles, from the commercial development to the development Full Stack, through the…

Read More

Five Companies That Transform Customer Relationships With Digital

Customer Relationships With Digital

How it works Increased digitization of marketing transforms customer relationships. Medef is publishing this month a guide to good practices, helping companies to cope with these changes, by presenting examples of successful groups. If there is one subject that puts all the companies in agreement, it is that of the impact of digital on their activity. The relationship between companies and their customers, as well as marketing practices, are undergoing profound and lasting changes. A problem that the Medef has seized to help French companies, which sometimes struggle to establish…

Read More

The Top 5 Best Mass Mailing Software

Mass Mailing Software

A mass emailing software is a solution that will allow you to manage your customer database. At one time or another, you will necessarily need their service (unless you have some notes in your pocket, to develop your own solution). Send an emailing from your outlook or hotmail account, it may work for your first 100 subscribers, but in the long run it does not seem very professional. In addition, for mass mailings, you have the risk of being blacklisted! Having a service for your emailing, is the first thing…

Read More

The 12 Best Emailing Software Tested And Compared

Software Tested And Compared

It is often difficult to make the right choice of emailing software knowing that there are several hundred solutions. on the market. To help you, I selected the 12 best emailing software in a complete comparison! 1. Sarbacane ACCESS TO SARBACANE Simply the most complete solution in French with several advanced options to maximize your emailing campaigns. Language : French Advanced Option A / B Testing Landing pages Form editor Template Gallery Transactional emails Google Analytics Connectors Magento, Prestashop, etc. Etc. Price per month Free try 1,000 emails: € 35.-…

Read More