Five Companies That Transform Customer Relationships With Digital

Customer Relationships With Digital

How it works Increased digitization of marketing transforms customer relationships. Medef is publishing this month a guide to good practices, helping companies to cope with these changes, by presenting examples of successful groups. If there is one subject that puts all the companies in agreement, it is that of the impact of digital on their activity. The relationship between companies and their customers, as well as marketing practices, are undergoing profound and lasting changes. A problem that the Medef has seized to help French companies, which sometimes struggle to establish…

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